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Week five: Work, work, work!

  • Jenni Palander
  • 21.2.2016
  • 2 min käytetty lukemiseen

Hello peeps! Another week has passed and now is blogging time! This week has been kind of hectic balancing school, work and everything else but hey I made it! High five! So the week started with lovely Anna ikonen's lecture which was about social media marketing. The topic is kind of basic. I think everybody can say something of that subject because it is very discussed. I can say that everybody has used social media and they had also utilized by different companys.

When you are building your social media marketing or any marketing campaign you always have to think about the customers - your target group. How can you give value for them.

Anna Ikonen gave us a little task which was to choose a quote and write about it our blog. I picked "social media is about sociology and psychology more than technology" - Brian Solis. Anna Ikonen mentions Mondays class many corporation utilized there brand and many emotion in there marketing. Many people build emotion around products which companys are craving or wanting because that is going build a long relationship between the two. Many people only buy products because they trust it or the product creates positives emotions. We people aren't machine and some technology things our brain simply can't understand but we can feel and we're very social creature. We only sale product for people not for machines. I think we have to utilized what we know and agree with Brian Solis' quote. Even though we are selling product online we have to remember we are only using these channels to get to the customers. Key factor for social media is know your target group - your customers. Everything and above from their needs to desires.

Monday lecture was very video and picture based on. When I started thinking what happened on Monday I can remember many ads and videos Anna showed us. All the pics and videos were based on effecting peoples emotions. From ad where they are using half-naked girls selling there product because sex sells to ad which they are going change people behavior or make them become more uncomfortable. For instance

This week we had a lot work to do. We had to edit our superpark video and do LacyBox task before Friday. The assignments were presented at the Friday's class. I can't believe how amazing videos our classroom got. You can see how important is filming and editing. You have think about camera quality and angles. Of course those who use more high-tech cameras got more visual appealing but you can't say other videos were bad either. Also editing made huge diffence also. You got a chance manipulate a picture. By editing you can make video go faster or slower. You can make stunt last longer or driving a car scene going faster. The effects make everything.

Ps. I love nature. Especially I think sky is one the most beautiful things in live. So my camera roll is basically pictures when I found beauty in nature. This is one of the awesome pics I took this week. I love it <3

Now again we have made it to end. I want to thank you reading this post and hope you going to have awesome next week!

-Cheers xoxo


 
 
 

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